The Rise and Fall of MOMOLAND – What Happened to the K-Pop Group?
MOMOLAND is a popular South Korean girl group that debuted in 2016 under MLD Entertainment. The group gained massive attention and recognition with their hit song “Bboom Bboom” in 2018, which became a viral sensation and garnered millions of views on YouTube. However, in recent years, the group seems to have lost momentum and struggled to maintain its popularity.
1. Member departures
The group started with seven members, but in 2019, two members, Yeonwoo and Taeha, left the group. In 2021, another member, Daisy, officially departed from the group due to contract issues with their agency. These departures not only affected the group’s dynamics but also caused a decrease in popularity as fans were saddened by the news.
2. Lack of Promotions
MOMOLAND’sagency, MLD Entertainment, has been criticized for its poor management and lack of promotions for the group. Fans have expressed their frustration on social media, citing the agency’s failure to release upcoming music and schedule public appearances for the group. The lack of promotions has caused Momoland to fade away from the limelight, and the group’s popularity has declined significantly.
3. Controversies
The girls were also involved in several controversies over the years, which have also contributed to their decline in popularity. In 2020, member Nancy was involved in a bullying scandal, which sparked outrage among fans. The issue was quickly resolved, but it still harmed the group’s image. Momoland also faced criticism for cultural appropriation in their music videos and performances. Also, a fan-made compilation video from 2018 showed everything the group had allegedly “copied”; from other artists, even outside K-Pop. The girls received tons of hate from different fandoms after the video became viral.
MOMOLAND ‘s decline in popularity can be attributed to member departures, poor management, and controversy. Despite their struggles, Momoland still has a loyal fan base that supports them as solo performers. As for their future, only time will tell if they can regain their momentum and make a comeback in the highly competitive K-Pop industry.
