Tag: fashion

K-TRENDS NEWS 

Korean Youth is Becoming Label-loving Kids?

koreanophiles, ,

Luxury brands and youth celebrities are a match made in marketing heaven. When selling a high-end product, associating it with a young and popular celebrity is a surefire way to generate buzz and ultimately, sales. But what impact does this have on Korean youth, and more specifically, Korean mothers’ worries regarding the promotion of luxury brands by youth celebrities in the country?   Luxury brand consumption has been on the rise in South Korea and globally, and it has evolved into more than just owning a product. It has become…

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K-ENTERTAINMENT K-TRENDS NEWS 

K-Dramas with Stylish Fashion

koreanophiles, , ,

There are many factors why we watch Korean dramas but if you’re interested in fashion or you want outfit inspirations, you’ll surely fall for these dramas on the list. Although the dramas are not “fashion” related, you cannot help but look forward to their fashion in every scene or episode. You can always expect superb fashion whenever Jun  Ji Hyun and Son Ye Jin are the leads. Meanwhile, IU and Seo Ye Ji owned their characters with their fashion statements. Unlike Lee Da Hee’s personality on varieties, when it comes…

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